flatastic

Methods

Grounded concepts off knowledge developed because of the Lakoff and Johnson (1980, 1999) posit you to definitely conceptual maxims, like fuel, try psychologically in the straight spatial orientations (i.age., up try regarded as effective and you can down, powerless; Barsalou, 1999). So it association try shown from the English words, wherein well-known idioms from electricity and you may entry is actually vertically organized: you’ve got control of people or be lower than its control, increase otherwise slide of stamina, or perhaps be out-of high ranking or even the reasonable people on totem pole (Lakoff and you may Johnson, 1980, p. 16). Provided this information, Meier and you may Dionne (2009) predicted that the beauty of men’s room and you may women’s portraits would depend on the spatial congruency that have fuel; especially, guys is an effective proxy to own up because of male trait tastes linked to stamina (we.e., popularity, higher social standing) and female, deficiencies in strength (i.elizabeth., faithfulness) related having off. (more…)